Not all moments matter equally. Once we understand how users behave, we pinpoint the exact decision points that shape outcomes — where a nudge, a barrier, or a better default could shift behaviour meaningfully. These are the moments where design and behavioural science intersect.
Whether it’s choosing to explore a new feature, abandoning a cart, or setting up a savings goal, we surface the high-leverage decisions that drive action (or inaction). By focusing here, we help teams prioritise what to fix, where to intervene, and how to design for impact.
