We unlock

business

opportunities

Ideas are

everywhere.

We follow

the evidence.

Rapid Research
Evidence Pack
Market-Opportunity Radar
Strategy
Research-Ops
Repository
our approach is as strategic as it is evidence driven.

Axiom Research Lab is a boutique research partner built for fast-moving teams who want to make smarter product decisions. We blend behavioural science, experimental research, and strategic insight to help businesses deeply understand their users — and design with intention.

Our process is grounded in evidence, not assumptions. We don’t just ask what people want — we study what they do, why they do it, and how to shift behaviour meaningfully. Whether you’re launching a new feature, entering a new market, or rethinking your product strategy, Axiom helps you move with speed and scientific clarity.

We operate like an embedded lab — offering Chief Behavioural Officer (CBO)-level thinking without the overhead. From fintech to consumer products, we partner with ambitious teams to turn insight into action, and strategy into growth.

We make things move, to help move people

At Axiom, strategy isn’t static — it’s designed to shift behaviour. We identify where people get stuck, what drives their choices, and what needs to change. Then we work with product, growth, and design teams to build strategies that move — fast, flexible, and grounded in behavioural evidence.


Whether it’s rethinking onboarding, driving feature adoption, or designing incentives that stick, our strategies are built to nudge the right decisions at the right moments. Because when you move with intention, people follow — and products grow.

Design with decisions in mind

Design isn’t just how something looks — it’s how it works on a behavioural level. At Axiom, we design experiences that guide real decisions, not just clicks. Every screen, flow, and moment is informed by how people actually think, act, and decide.

From survey flows to field experiments, we design research that’s as intentional as the products it informs. Every question, task, and trigger is crafted to uncover real behaviour — not surface-level opinions. We don’t just collect data; we architect studies that reveal what drives action, helping teams test smarter, learn faster, and build with confidence.

Built to last

At Axiom, development isn’t the end of the research — it’s where it gets real. We stay close to the teams building the product, translating behavioural insight into features, flows, and functional decisions that move the needle. We help bridge the gap between research and execution — so the strategy actually ships.

From rapid testing to behaviourally informed roadmaps, we work alongside product and engineering teams to refine ideas, pressure-test assumptions, and co-develop interventions that stick. Because insight only matters if it gets built — and works in the wild.

100%

behaviourally informed

3x

faster than traditional research agencies

12,000+

vetted panel for targeted insights

92%

go from research to product shifts in 30 days.

Facts and Figures